Follow Verum News on Twitter

X CEO Linda Yaccarino says the platform is “pretty close to breakeven.” She said she could make the company grow. Yaccarino also said she is working with advertisers to bring them back to the platform.

After Elon Musk bought X, formerly Twitter, he took a number of measures to bring the company from the brink of bankruptcy. X has undergone a number of changes, sometimes very dramatic. That helped take the company out of the danger zone, but the company continued to have negative cash flow due to falling ad revenue and a heavy debt load, according to Musk in a mid-July statement.

Newly appointed CEO of X, Linda Yaccarino, joined CNBC to discuss the company. Among other things, she mentioned that the platform is “pretty close to breakeven.”

“We’re pacing well. When you think about the incredible cost discipline before I arrived at the company, I get to shift from this cost discipline to growth,” Yaccarino said. She added that the revamped X Premium subscription service is growing and it is hoped that advertisers will return as well.

Yaccarino said she has face-to-face interviews with CMOs and CEOs of companies. During the conversations, they cover many different topics. The CEO stressed that she is focusing on those who may have suspended or cut spending, “to remind them about the power of the platform and the power of the user base and the economic potential of them partnering with us again.”

Yaccarino said that X is a great platform for advertisers. After all, here, they can communicate with the public, and their current or potential customers in real-time. “What a great place for advertisers to participate and take advantage of the real-time communication that’s going on,” she said.

Article edited by @SmokeyShorts; follow him on Twitter

© 2023, Eva Fox | Verum News. All rights reserved.